About lawmarketing.io
Started by a marketer who spotted the same gap in a different industry
We're a legal-only marketing team that now specializes in AI visibility, not a general agency that added 'AEO' to its services list this year.
Solomon Thimothy
Founder & CEO
Our founder
A firm that has done the work for twenty years should not lose a client to a machine that never read a case file. That is the problem I started this to fix.
Solomon Thimothy founded lawmarketing.io in 2014 to work with law firms and no one else. The reasoning was simple. Legal marketing runs under rules no other industry has, the client is making one of the most consequential calls of their life, and an agency that splits its attention across industries learns none of that deeply enough to be trusted with it.
Since then the firm has done one thing: make law firms the ones a prospective client finds. For a decade that meant search and local visibility. As clients began asking AI systems for a lawyer instead of searching, the work became making a firm the one those systems name. Same discipline, new place to be found.
He holds to two commitments. Nothing published for a firm is invented, because a state bar is as capable of reading a website as an answer engine is. And no outcome is promised, because the platforms control their own answers and anyone who says otherwise is guessing.
Solomon also hosts Exponential Growth Secrets, a podcast on how businesses grow, with episodes on Apple Podcasts and Spotify.
Solomon
Since 2014
Only one industry, since 2014
2014
lawmarketing.io founded
Founded to serve law firms and nothing else. One industry, so every lesson compounds.
2017
100th firm onboarded
The core visibility system is formalized after three years of iterating office by office.
2020
AI search practice launched
lawmarketing.io starts optimizing client content for how conversational search engines cite sources.
2024
AEO becomes the core practice
As AI answer engines grow into a real client-acquisition channel, AEO becomes the primary discipline, built on the content and authority groundwork laid over the previous decade.