Guides
The reference library on AEO for law firms
Written for a managing partner, not a marketer. Each page states its answer first, names its author, carries a date, and says what it does not know.
Definition
What is Answer Engine Optimization for law firms?
Answer Engine Optimization defined for attorneys: what it is, how it differs from SEO, what engines check before naming a firm, and what it cannot do.
Solomon Timothy ·
Comparison
AEO vs SEO: what a managing partner needs to know
How SEO and answer engine optimization differ for a law firm: the goal, the unit of success, what each rewards, and where they conflict.
Solomon Timothy ·
Method
How AI chooses which lawyers to name
Our working model of how answer engines pick the firms they name, and the exact monthly test we run against it. Published so it can be checked.
Solomon Timothy ·
Compliance
AI content and state bar advertising rules
How attorney advertising rules apply to content written for answer engines, the five rules that come up most, and the review we run before publishing.
Solomon Timothy ·
Engagement terms
One firm per practice area, per market
How one firm per practice area, per market works: why it exists, what counts as a market, and what happens when a territory is already claimed.
Solomon Timothy ·
Editorial plan
What we publish, and why
The reference content lawmarketing.io is building for attorneys on AEO, in the order we are building it, and the standard each page must meet.
Solomon Timothy ·
Technical
Schema markup for law firms: what matters and what does not
Which schema.org types help a law firm get named by answer engines, which are wasted effort, and the one kind that creates a bar problem.
Solomon Timothy ·
Practice
How to get cited by ChatGPT and other answer engines
What it means for an answer engine to cite a law firm, the four things that earn a citation, and the common practices that prevent one.
Solomon Timothy ·
Reference
AEO glossary for attorneys
Twenty terms, each defined in one quotable paragraph. From answer engine to zero-click.
Two ways this goes.
If you wait
Your competitor gets named in every AI answer in your city for another year. Cases you never knew existed go to them. You keep paying for Google ads while the searches move to ChatGPT.
If you get the audit
Six months from now a client sits down and says, "ChatGPT recommended you." Your intake team hears it every week. The firm down the street wonders what happened.
Free. One call. You will see exactly what AI says about your firm today.