How it works
How we get AI to name your firm
One team, one job: when a client asks AI for a lawyer in your city and your practice area, your firm is in the answer.
The problem
Six ways your firm disappears from the AI answer
A client with a legal problem asks AI one question and gets three firms. Here is why yours isn't one of them.
AI names the firm down the street
Ask ChatGPT who handles injury cases in your city. It gives three names with confidence. If yours is missing, that client never learns you exist.
Your pages say nothing AI can quote
"Aggressive representation" and "free consultation" appear on ten thousand law firm sites. AI cannot tell you apart from any of them, so it picks the firm it can.
AI can't confirm who you are
AI checks before it recommends. If it cannot connect your attorneys to their bar credentials, case types, and cities, it moves on to a firm it can verify.
No report shows the damage
Your rank tracker shows Google positions. It has nothing to say about what ChatGPT told the last fifty people who asked for a lawyer in your city.
Nobody else is vouching for you
AI trusts what other sites say about you more than what you say about yourself. Thin directory listings and no outside mentions give it nothing to trust.
Generic AI marketing advice gets it wrong
Jurisdiction, bar rules, and legal terminology matter here. An agency that also does roofers will cost you months.
What you get
One job, three parts: make AI name your firm
No menu of services. One team does all three parts, because AI only names firms where all three are true.
Content AI can quote
We rewrite your practice pages around the exact questions clients ask AI, in plain language with specific answers. When AI needs a source on your practice area in your city, it has one.
Proof AI can verify
We connect your attorneys to their bar credentials, case types, and locations in the structured format AI reads, and build the directory, publication, and profile mentions AI checks before it names a firm.
A monthly answer to one question
Is AI naming your firm yet? We ask ChatGPT, Gemini, and Google's AI the same client questions every month and send you a report a partner can read in two minutes.
The plan
Three steps to becoming the answer
Step 1
Get your free audit
We ask ChatGPT, Gemini, and Google's AI the exact questions your clients ask. You see which firms get named, and whether yours is one of them.
Step 2
We fix what AI can't see
We rewrite your content so AI can quote it, tie your attorneys to your credentials and your cities, and build the outside mentions AI trusts.
Step 3
Your firm becomes the answer
We run the same questions every month and show you what changed. When a new client says "ChatGPT told me to call you," that is the job done.
How we work
Your license is on the line. We act like it.
Legal marketing has real consequences. Here is what that means for how we run your account.
Law firms only
Every strategist here works on law firms full time. Nobody is running your account between a dentist and a roofer.
A lawyer-safe review on every page
Nothing ships until it clears an accuracy and jurisdiction check. AI-friendly comes second to correct.
Reports a partner can read
One question, answered monthly: is AI naming your firm yet? Exportable, plain English, no dashboard to learn.
We will not promise a ranking
Anyone who guarantees a spot in ChatGPT's answer is lying to you. We guarantee the work and show you the result.
Nothing invented
No fake reviews, no manufactured case results. AI is built to catch that, and so is your state bar.
FAQ
Questions partners ask us before they sign
What is AEO?+
Answer Engine Optimization. It means getting your firm named when someone asks ChatGPT, Gemini, or Google's AI for a lawyer. Google gave you ten links to compare. AI gives one answer with three firms in it. AEO is how you become one of the three.
Isn't this just SEO?+
No. SEO gets a page ranked so a person clicks it. AEO gets your firm named inside the answer, so the person never searches again. Different goal, different work. We only do the second one.
Can you get my firm recommended by ChatGPT?+
We can make your firm the kind AI names: specific content it can quote, credentials it can verify, and outside mentions it trusts. We cannot control what a third-party AI says on a given day, and nobody honest will tell you otherwise.
Does this work for Google's AI answers and Gemini too?+
Yes. ChatGPT, Gemini, Google's AI Overviews, and Perplexity all look for the same things before they name a firm. We build for all of them at once.
How long until AI starts naming us?+
We report monthly from the first month, so you see movement or the lack of it on a fixed cadence rather than waiting for a promised date. We will not quote you a timeline to being named, because the platforms control their own output and any agency quoting one is guessing.
What kinds of firms do you work with?+
Solo attorneys, small and mid-sized firms, and multi-office practices. Twelve practice areas: personal injury, criminal defense, DUI and DWI, family law, divorce, immigration, employment law, estate planning, business law, medical malpractice, workers’ compensation, and real estate law. One firm per practice area, per market.
We have several practice areas. Does that matter?+
Yes, and we treat each one separately. The questions people ask AI about a DUI have nothing in common with the questions they ask about a will.
How do you prove it's working?+
Every month we ask ChatGPT, Gemini, and Google's AI the same set of real client questions for your market and record whether your firm is named, whether the practice area and city match, and whether your site is cited. You get the results in a report a partner can read in two minutes.
Do you guarantee AI rankings?+
No. No agency can, because the AI platforms control their own answers. We guarantee the work: the audit, the content, the credentials, the mentions, and the monthly report.