AEO for bankruptcy firms

Yes, wherever the content advertises bankruptcy services, and we draft on that assumption. Under 11 U.S.C. section 528, a firm that helps consumers file bankruptcy is a debt relief agency and its advertising must carry the statutory disclosure. The Supreme Court upheld that rule in Milavetz v. United States. We place the disclosure on service pages and firm profiles from the first draft, and your firm confirms the wording against its own reading of the statute. Visibility gained by content that omits it is not worth having.

It means the content has to do some of the early work a consultation would otherwise do. People considering bankruptcy often ask an answer engine what they would not yet ask a person. We write calm, factual pages on the means test for Chapter 7, the repayment structure of Chapter 13, and the credit counseling course required before filing. A reader who has been answered respectfully in private is more likely to make the call when ready.

Yes, because readers arrive with different questions about each. A Chapter 7 reader usually wants to know whether they pass the means test. A Chapter 13 reader is trying to understand what a repayment plan would ask of them. Answer engines treat these as distinct topics and look for sources that keep them distinct. One page covering both tends to answer neither question well.

It sits closer to the client than a purchased lead does. Lead sellers buy attention and pass the inquiry along. When a person asks an answer engine who handles bankruptcy in their county, the engine can name a firm directly, provided the firm's own site and profiles give it something specific to cite. That is the position we work toward. We cannot promise a placement, and we report what the engines actually say each month.